Gerhard van Deventer, the owner, grew up on a farm near Swellendam, in the Southern Cape. Having always had an entrepreneurial spirit, he started his own business after completing his studies and initially established himself in the leather and skins wholesaling industry. After getting numerous requests from his leather customers for upholstered products he decided to yield to his creative instincts and start his own exclusive leather upholstery. He recruited a varsity friend, Hendri Visser as production manager and they started production in a double garage in December 2003. The business was an instant success and has grown from, producing about 10 couches per month in the first year to current volumes of more than 100 new couches per month.