EZWaste (Pty) Ltd is based in Pretoria, South Africa. Operations commenced in March 2001 with the development of its two core products, the EZWaste pedal system for use in domestic kitchens and the EWaste Quick Service Restaurant in-store refuse bin. Marketing and sales started in January 2002. Both products are quite unconventional and achieving widespread acceptance has been a costly and time consuming process. However, during 2006 sales started gathering momentum and sales grew 66% in 2006 and again 65% in 2007 when export markets started to develop.